Architecting Authority
Architecting Authority
8 questions that reveal how visible your brand is when buyers ask ChatGPT, Perplexity, and Gemini about your category.
AI visibility compounds. Reassess every 90 days as you publish and earn coverage.
B2B buyers are changing how they research. Before they visit a website or speak to a salesperson, many now open ChatGPT or Perplexity and ask: "What are the best [your category] companies?" If your brand does not appear in those answers, you are invisible at the very top of the purchase funnel.
AI brand visibility is determined by the signals that large language models and retrieval-augmented search tools use to decide which brands to mention. These include third-party coverage, E-E-A-T credentials, branded search volume, structured content, and directory presence. Unlike paid ads, these signals cannot be bought — they have to be earned.
This diagnostic scores your brand across the eight factors that most strongly correlate with consistent AI mentions, based on current research into how models like ChatGPT, Perplexity, and Gemini select sources.
| Tier | Score | What it means | Typical situation |
|---|---|---|---|
| AI Ghost | 0 – 30 | You are not mentioned when buyers ask AI about your category | No structured content, minimal third-party coverage, no branded search |
| AI Mentioned | 31 – 60 | You appear sometimes but are not a consistent or prominent answer | Some coverage and content but no systematic AI-optimisation strategy |
| AI Authority | 61 – 100 | AI tools recognise you as a relevant, credible voice in your space | Strong E-E-A-T, consistent coverage, structured content, growing branded search |
Most B2B brands are invisible in AI search because they have never built the foundational signals that models rely on. Groew builds the content architecture, authority signals, and structured assets that get your brand mentioned when buyers ask AI about your category.