Architecting Authority

Free No Signup 20 Questions Under 5 Minutes

Free Landing Page Analyzer
for B2B and Service Businesses

20 questions across five conversion factors. Find out exactly which part of your landing page is losing you customers before they ever reach your contact form.

Analyze My Landing Page
0 to 39 High Friction
40 to 59 Average
60 to 74 Good
75 to 100 Optimised
B2B B2C
Above the Fold Trust and Proof Copy and Messaging Structure and Flow Conversion Mechanics
1 / 20
01
Above the Fold
Select an answer to continue
Your landing page score
0/100
Score by category
Top fixes, ranked by impact
✦ Use this prompt in ChatGPT or Claude
Copy this personalised prompt and paste it into ChatGPT or Claude. It includes your score, your weakest category and the top fix so the AI gives you specific rewrites, not generic advice.
Understanding your score

Five factors that determine whether a landing page converts

Most landing page problems are invisible to the person who built the page. They know what the product does, so the copy makes sense to them. They trust the brand, so they do not notice the missing proof. This audit forces you to look at your page through the eyes of someone who arrived with no context and has not decided to trust you yet.

01
Above the Fold
The first five seconds decide whether a visitor stays. Does your headline immediately say what this is, who it is for and what happens next?
02
Trust and Proof
Nobody acts without evidence. Do you have specific testimonials, real numbers and recognisable logos placed where doubt is highest?
03
Copy and Messaging
Features describe what you do. Benefits describe what the visitor gets. Most pages lead with features. The highest-converting pages lead with outcomes.
04
Structure and Flow
A landing page should feel like a logical conversation that builds to a single ask. Confusion at any point causes exits, even on well-written pages.
05
Conversion Mechanics
The form, the button, the ask. How much friction stands between the visitor's intention and their action? Every extra field costs conversions.
Alokk's perspective
When we audit landing pages for B2B service businesses, the highest-friction issue is almost always the same. The page leads with the company's process, not the client's outcome. The headline says "We provide X service" instead of "Here is what you will have after working with us." When we rewrote the above-the-fold copy for a consulting firm to lead with the specific outcome their clients achieve, not the methodology, their consultation booking rate improved by 67 percent in 45 days. The rest of the page stayed the same. The first five seconds is where most pages lose the people who were already interested.
Alokk, Founder, Groew

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Common questions about landing page conversion

Questions business owners ask when their page is getting traffic but not getting leads.

Most landing pages fail for one of five reasons: the headline does not match what the visitor was promised before arriving, the page asks for commitment before building enough trust, the copy describes features instead of outcomes, the structure creates confusion rather than guiding toward a single action, or the form adds unnecessary friction. This tool identifies which area is costing you the most.
The average across industries is around 2 to 5 percent. Pages optimised for a specific audience with clear messaging and strong trust signals consistently achieve 8 to 15 percent. The difference is almost never about design. It is about how well the page matches the visitor's expectations, removes doubt and makes the next step feel obvious and safe.
Above the fold should answer three questions in under five seconds: what is this, who is it for and what should I do next. That means a clear headline stating the outcome, a subheadline explaining how, and one primary call to action. Supporting elements like trust logos can reinforce the message but should never compete with the headline for attention.
No. Every link that takes a visitor away from your landing page is a potential exit. Dedicated landing pages for paid traffic or campaign goals should remove navigation entirely and replace it with just a logo. This consistently outperforms full-site layouts because the visitor has only one path: forward toward the action or back to where they came from.
Social proof is one of the highest-impact conversion levers available. Specific testimonials with outcomes perform far better than star ratings. Named case studies beat anonymous reviews. Logos from recognisable companies add credibility. The placement matters too. Social proof placed next to a call to action reduces friction at the exact moment of decision.
Page length should match the amount of convincing your visitor needs. Low-commitment offers like a free download can convert with a short page. High-commitment asks like a discovery call need more trust-building, more proof and more objection handling before the ask. Too short for a complex offer feels abrupt. Too long for a simple one feels like you are overselling.

A better landing page starts with better copy.

The highest-converting pages are built on a conversion copywriting system that connects every word to a specific outcome. That is what Groew builds.

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