See Google Results from Any City in the World

Why Google Rankings Differ by Location

Google personalises search results based on where you are. A plumber in Dallas may rank first for "plumber near me" in Dallas but not appear at all in searches from Houston. This is by design: Google's local algorithm factors in proximity, relevance, and the searcher's location signal.

What is the UULE parameter?

UULE (Uniform Universal Location Encoding) is a Google URL parameter introduced in 2013 that pins search results to a specific geographic location. This tool encodes your chosen city into the UULE format and opens the exact Google search URL. When you open it, Google serves results as if you were physically searching from that city.

How to check if your Google Business Profile is ranking

• Enter the search term your customers actually use (not your business name)
• Select your country and language
• Type the city where your business is listed on GMB
• Hit Check SERP and look for your listing in the map pack
• If you are not in the top 3 map results, your GMB optimisation needs work

Why local pack rankings vary by city

Google's local pack (the map results) uses proximity as a strong ranking signal. The closer a searcher is to a business, the more likely that business appears. By checking results from different cities, you can understand your effective service radius and find areas where local SEO investment would pay off.

Using this tool for competitor research

Enter a generic category keyword (e.g. "coffee shop" rather than a brand name), then run the same search from multiple cities. This reveals which competitors are dominant in which areas, what their GMB listing quality looks like, and whether any cities have weak competition where you could easily break into the top 3.

Limitations to know about

This tool constructs a Google URL and opens it in a new tab. It cannot scrape or store results, run automated rank tracking, or show you personalised results tied to a specific user's search history. For ongoing rank tracking across many keywords, a dedicated rank tracker is a better fit. This tool is best used for spot-checks, campaign planning, and quick GMB verification.